I am not and have never been one of the “Pretty People”. 

“Pretty People” being a petite blonde with perky boobs and long legs. The one that society seems to tout as the marker of perfection.

For the record, my legs are long. Long and thick. My thighs touch.

No comment on the boobs.

I am well past the stage of bouncy, 20-something with funky fashion-sense.

Although I am not wearing Mom Jeans, a plus, frilly rompers aren’t too flattering these days.

I don’t have any glamorous photos of me draped over chaise lounges, walking down beaches in a bikini or sipping lattes at cool cafes in exotic locales. Especially none with me wearing flawless makeup while doing these things.

Plus, my photographer seems to be busy when I do these things.

I didn’t make 6 figures in my first, second or even third year of being self-employed as a coach.

Took me over 4 years so I guess I’m an “O-G”.

And I am not hating on those pretty types. There’s nothing wrong with them.

It’s just that since none of that was MY story in an industry that seems to be full of “Pretty Peeps”. I was certain building a coaching business had to be easier If I was one of them.

They seemed to have an advantage. They were so…so…pretty…and perfect…and successful.

Yet I found traveling down the road of wanting to be one of the “Pretty People” has you question your “enoughness”.

Am I polished enough, smart enough, making enough money, getting enough clients or attracting enough fans or followers?

Which then leads to spending a buttload of money to keep up with the “Pretty Peep Appearance”.

On more than one occasion you will also find you have a brand that feels like it fits someone else, just not you.

Causing you to spend even more money to rebrand it.

More money to impress clients you don’t have yet.

That are still not impressed.

But, I also discovered that you don’t have to go down that road because …

There’s NOTHING more attractive than being yourself.


Being yourself is highly valued and valuable.

If you’re building a business to please those who want or need you to be someone else, you’re already failing.

Be you. Do you.

Ditch the rest.

You’ll love yourself for it and find PLENTY of clients who love you for it too.


Karen Graves on EmailKaren Graves on FacebookKaren Graves on Twitter
Karen Graves
After being a lifelong Northeastener I relocated to the South and currently reside in central Virginia with my handsome professional body builder hubby, awesome and amazing baby girl (well she’s a pre-teen, but always my baby) and furbaby boy. My oldest daughter lives in Florida and as of this writing is putting up the finishing touches on baking my grandbaby boy in her belly. Beyond loving my family, I love the beach, like seriously, love the beach. I love dancing, good food (bacon is high on my list), good wine, playing cards, board games, playing dominos and smoking hookah. You will catch me riding horses and riding around in my Mini Cooper. I am adventurous enough to run mud races, parasail,and bike ride from the top of a volcano. I love to my laptop (Mac) for the flexibility and livestreaming. I love livestreaming. And I guess the only thing left to say is, I love the life that I am creating.